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Nick Quinn Design

I am a digital designer
specialising in user experience
design and brand identity

I am a digital designer
specialising in user experience
design and brand identity

I am a digital designer building brands for the modern age

I help to communicate a brand’s true voice by focusing on what they do
and why they matter. I acheive this by creating emotionally engaging
design work that connects with an audience.

I help to communicate a brand’s true voice by focusing on what they do
and why they matter. I achieve this by creating emotionally engaging
design work that connects with an audience.

I help to communicate a brand’s true voice by focusing on what they do and why they matter. I will deliver this through branding and web design.

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My process

An effective process and roadmap is critical to the success of any brand. The following process is an overview of the necessary steps it takes to tackle a brief and deliver on a product. Without this framework in place my role could not be fulfilled.  
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1

Begin with research

Who are you and why do you matter. What do your competitors do and how do we differentiate. Research is integral to the success of any design project. Without a true understanding of your brand's value, wants and needs, you are likely to run into problems later on.

1

Begin with research

What’s the brand story, where are they falling short, how are they different, what are their competitors doing? Ranging from qualitative to quantative data - this helps stimulation ideation which follows later.

2

Discovery and ideation

What nuggets of information have been uncovered from the research. What truth begins to manifest itself as an idea. This is when pen meets paper and ideas begin to flourish usually 2-3 rising to the top and presented as concepts.

2

Discovery and ideation

Finding some gems taken from the research and developing ideas - preferably in a team bouncing around ideas. Let’s be honest, this is the most enjoyable part.

3

Concept development

Depending on the client’s needs - an app, website, brand identity or campaign, concepts will take shape and present themselves as separate routes - each centred around an idea that addresses the client’s problem.

3

Concept development

A few ideas will resonate, then it’s time to develop into concepts. This could paper prototypes, click-through wireframes, or charming the already-ridiculously busy developer into building a coded prototype.

4

Feedback and iterate

I see my relationship with clients as partnerships. Our relationship builds during the process to the point where there is trust on both sides. Their input is paramount as they truly understand their brand. Feedback not only comes from clients, but users. How do they respond to prototypes? Are we addressing their needs?

4

Feedback and iterate

What’s the brand story, where are they falling short, how are they different, what are their competitors doing? Ranging from qualitative to quantative data - this helps stimulation ideation which follows later.

5

Delivery and support

Some projects, depending on the complexity, require ongoing support. Brands need to grow and not stagnate. This is why a relationship built on trust between myself and the client is of upmost importance. My support and advice will be ongoing as I too want to see the brand develop.

5

Delivery and support

Some companies have in-house user testing labs, others need to test prototypes on the staff and janitor. Either way, testing is paramount and results in valuable insight. But don’t build your design solely on User No.2 - Barry and his feedback on the primary nav bar!

Brands I have worked for

In my 9 year history working as a designer I am proud to have worked for a number of global clients, startups and entrepreneurs. This valuable experience has shaped me as a designer, but most importantly, it has taught me to be adaptable, to constantly try to future-proof products and that big ideas travel.
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