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I am a digital designer
specialising in user experience
design and brand identity

Agency
Nick Quinn Design
Role
Creative Director

Creating a brand identity with a human touch for an investment house

Creating a brand identity with a human touch for an investment house

I help to communicate a brand’s true voice by focusing on what they do
and why they matter. I acheive this by creating emotionally engaging
design work that connects with an audience.

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Project info

I was approached by Whiteoaks Capital, an investment firm based in Bristol, to work on their brand identity design and collateral. Whiteoaks invest in a number of different companies interested in social impact. This helped shaped the direction of the branding, along with the personality and tone of the company. A 'Personal Touch' was the route that seemed to chime most with the company, it reflected their values and personality. They weren't merely interested in return on investment, but genuinely wanted to invest in companies with social impact.

Agency
Nick Quinn Design
Client
Whiteoaks Capital
Year
2018
Disciplines

Brand identity

Brand guidelines

Art direction

Three routes were proposed, but it was decided that Route01 (A Personal touch) was preferred.

The WC initials almost act as a signature and sign off to add a more personal welcoming touch to the brand. We chose a stonewash colour for the business cards with a soft card-feel to act as a subtle nod to the ‘personal touch’ brand direction.

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