I help to communicate a brand’s true voice by focusing on what they do
and why they matter. I acheive this by creating emotionally engaging
design work that connects with an audience.
Blackwood group had approached me to work on the redesign of their website. It had become dated and was in need of a responsive approach, a more simplified CMS and a brand aesthetic that reflected who they were as a company.
A key part was the restructure of the content. This included a streamlined navigation, a consultant search by name and skillset and a key insights area. The site’s performance increased dramatically by speed, SEO and Accessibility.
User experience design
Visual design
Brand strategy
Art direction
Style guide creation
