I help to communicate a brand’s true voice by focusing on what they do
and why they matter. I acheive this by creating emotionally engaging
design work that connects with an audience.
Apprentice Nation is a youth organisation thatproduces live branded events for some of the world’s biggest music artists. These events act as a reward for youth volunteer work along with providing career opportunities such as internships at the likes of Google.
They were in need of a website to cater for their young audience that would inspire and stimulate them into signing up to an ‘Action Day.’ The Action Day would require contributing to social impact and act as an opportunity to get on the career ladder.
User experience design
Art direction
Style guide creation
