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Aligning site navigation

My research had highlighted the existing suite of sites comprised of four variations of navigation. This was always going to prove problematic regarding future-proofing the product. We wanted to create a solid foundation to build on that could cater for the inclusion of new sites and consolidation of others. I wanted to align navigation using clear sign-posting and contextual links within each section, breaking away from the more traditional nav structure.

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Addressing the mobile user journey

The brief had a focal point - how do we address the 80% bounce rate on article pages. After gaining an understanding of the issue with the existing user journey I was better informed to advise on a design treatment that addressed the holes. 

The solution comprised of clear sign-posting (users were arriving from a Google search) with easy access to relevant links and sticky content on page.

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Defining the core page templates and modules

We needed to define the primary page templates that would create a structure to be rolled out across the 20+ sites that sit under the Verdict umbrella brand. Each template comprised of interchangeable components across mobile and desktop.

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Whilst our aim was to build a suite of templates that could be used as the core page structure for each site, there was always going to be the need to build bespoke pages and components.

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A design system for Verdict News

A project like this will always require a flexible component library for the team to build on. Not too rigid, but enough guidelines to ensure that it is cohesive, easy to build and own-able from a brand perspective.

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