I help to communicate a brand’s true voice by focusing on what they do
and why they matter. I acheive this by creating emotionally engaging
design work that connects with an audience.
I was employed by Small Back Room to handle the web redesign of Pembroke Real Estate. Their website had become a little dated and required a responsive web approach to cater more efficiently for their content. They are a global company with a host of properties obsessed with the little details. I wanted to draw on this rigorous approach and highlight it throughout the website. We devised an updated taxonomy and sitemap, restructuring their content and providing a fresh brand aesthetic.
Wireframes
Personas
Web design
Style guide creation
Naturally a number of different themes were liked by the client and it was then a case of refining the designed-routes into one route.
